Case Study · Mobile Gaming

From 100K downloads at launch to 10M+ on Google Play

Rio Rise came to us after previous creator campaigns fell short. We rebuilt the strategy around testing — and the game went on to hit #1 in its category in Brazil and Indonesia.

BrandNovabits Studio GameRio Rise MarketsBrazil · LATAM · Indonesia PlatformsYouTube · Twitch · Kick · TikTok SinceAug 2024

The reset

Rather than another round of the same campaigns, we mapped out tests across creator tiers, verticals, platforms and formats — with CPM targets set per country, not one blanket benchmark.

A broader mix

Dedicated videos stayed, joined by integrations, livestreams on Twitch, Kick and YouTube, plus Shorts and TikToks across different creator verticals.

Month by month

70+ creators across Brazil, wider LATAM and Indonesia, with budget following performance: winners get more investment, new ideas get tested small first.

100K → 10M+

Google Play downloads

70+

Creators activated

RPG ranking in Brazil & Indonesia

2.6M

Est. downloads in last 30 days

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