Case Study · Gaming
40+ creators and $300K+ managed in under four months
A multi-tier creator programme in Brazil for BLACK RUSSIA, the open-world mobile RPG with 10M+ downloads — scaled from small channels to mega creators by month two.
BrandBLACKHUB GAMES
GameBLACK RUSSIA
MarketBrazil
PlatformsYouTube · Twitch
SinceApril 2026
01
The starting point
Instead of betting the budget on a few big names, we launched with small and medium creators on YouTube and Twitch — comparing audiences and formats on real performance, not projections.
02
Scaling fast
By month two, mega creators joined the mix. Larger channels delivered reach while niche channels kept driving efficient results inside specific gaming communities.
03
Backing the winners
Top performers moved into long-term, multi-platform contracts, so every new campaign built on proven partnerships instead of starting from zero.
$300K+
Managed in under four months
40+
Creators activated in Brazil
#3
RPG ranking on Google Play Brazil
~1M
Est. downloads in 30 days (AppBrain)
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