Case Study · Gaming Hardware
17+ launches. $1M+ managed. 40M+ views.
Three years of product launch campaigns for REDMAGIC's gaming phones, tablet and laptop — with 80+ gaming and tech creators across the USA, Canada, UK, Europe and Brazil.
BrandREDMAGIC
MarketsUSA · Canada · UK · EU · Brazil
PlatformsYouTube · TikTok · IG · Kwai
Creators80+
01
Clear targets
Every campaign is measured against the same benchmarks: CPV under $0.02, 3% engagement, CPC under $30. Consistent targets keep creator rates honest across products and markets.
02
Planned per launch
The creator list is rebuilt for every product using past rates, actual views and audience data — YouTube-led, with short-form activations across TikTok, Instagram and Kwai.
03
Growing together
From the 8S Pro to REDMAGIC's first gaming laptop and tablet, each campaign adds performance history that makes the next one sharper.
$1M+
Managed over three years
17+
Product launches supported
40M+
Collective views
$0.008
Average CPV — under half the target
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