The agency built for the
creator economy.

XP Influence is a performance-led marketing and talent
management agency uniting ground-breaking creators
with world-leading brands.

We exist to turn one-off collaborations into lasting, impactful partnerships — with world-class service on both sides of the deal.

Founded2023
OfficesUK · US · EU
FocusCreator Economy
ApproachPerformance-led
✦

Performance first

Data-driven strategies that deliver measurable outcomes — not vanity metrics.

◉

Creator obsessed

Our roster comes first. We protect, grow, and champion every talent we work with.

2B+
Monthly impressions
120+
Creators managed
400+
Campaigns delivered
98%
Partner retention
- Our Story

Built by people who get it.

XP Influence started in 2023 with a simple observation: most agencies close the deal and move on. Creators were left managing their own inboxes, negotiating below their worth, and brands were burning budgets on one-off posts that went nowhere.

We built XP to be different. A dedicated team with deep industry experience, obsessed with long-term growth for both the creators we represent and the brands we partner with. From inbox management to full campaign strategy, everything happens under one roof.

Today we manage a hand-picked roster across gaming, lifestyle, tech, and entertainment — and we're just getting started.

- Our Process

Three things we never compromise.

01

Long game over quick wins

We build partnerships designed to last years, not campaigns designed to last a week. That’s better for creators, better for brands

02

Transparency, always

Clear terms, honest numbers, and no surprises. Creators are always paid as expected, and brands always know what they're getting.

03

The right fit, not any fit

We only match creators with brands their audience will actually care about. Forced partnerships don't perform — so we don't do them.

Let's build something

unforgettable.

Whether you're a creator looking for representation or a brand ready to launch your next campaign — we'd love to hear from you.