wLucas

Random animations, by design.

wLucas describes his channel in two words: animações aleatórias, random animations. He's a Brazilian animator with 242K subscribers who show up precisely because they don't know what's coming next.

Animation gives brands a custom canvas. A placement in a wLucas video is drawn into it, which makes it part of the joke instead of an interruption. Instagram carries the channel's art side.