TrueZay

63K subscribers. 2.2 million average views.

TrueZay's Minecraft videos massively outperform his subscriber count, averaging 2.2 million views on long-form and nearly a million on shorts. Viewers find him through the algorithm, then stay.

That ratio is what viral distribution looks like, and a campaign placed in his videos rides the same wave. Twitch and TikTok round him out.