Matíasypunto

An astonishingly influential videogame player.

That's how Matías describes himself on his own channel, tongue firmly in cheek. He's a Spanish-speaking creator with 668K subscribers on YouTube, a Twitch channel for lives, and humor that carries across both.

The Spanish-speaking gaming market is enormous and still underserved by brands. Matías reaches it with personality-first content, and X and Instagram keep the audience warm between uploads.