Fru

100 days in hardcore Minecraft, 1.7 million along for the ride.

Fru makes hardcore Minecraft survival content, the 100 days format and beyond, where a single death ends everything. The stakes are the story, and 1.7 million subscribers show up for every run.

He's YouTube-focused, which keeps things simple: long videos, high watch time, and an audience trained to see every run through to the end. Integrations get real attention instead of a skip.