Creators that
move culture.
Brands that win.
XP Influence is a performance-led marketing and talent
management agency uniting ground-breaking creators with
world-leading brands — building partnerships that last a lifetime.
GAMING
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LIFESTYLE
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CREATOR-FIRST
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ENTERTAINMENT
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TECH
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GAMING ● LIFESTYLE ● CREATOR-FIRST ● ENTERTAINMENT ● TECH ●
— About XPWe build legacies,
not just campaigns.
A dedicated team with deep industry experience, obsessed with long-term growth for the creators and brands we work with.
Uniting ground-breaking creators with world-leading brands — with world-class service that turns collaborations into lasting, impactful partnerships.
Performance first
Data-driven strategies that deliver measurable outcomes — not vanity metrics.
Creator obsessed
Our roster comes first. We protect, grow, and champion every talent we work with.
— The RosterCreators who trust us.
From gaming titans to lifestyle storytellers — a hand-picked roster of creators shaping the conversations that matter.
— What we doFull Service, end to end.
From inbox management to brand strategy — everything a modern creator or brand needs, under one roof.
Management
Email handling, scheduling, contract negotiation, and sourcing bespoke deals that fit your channel — so you can focus on creating.
Deal Negotiation & Sourcing
Whether you're running your latest influencer marketing campaign or need help getting the right price for your content — we've got you covered.
Long-Lasting Partnerships
It's not about one-off collaborations. It's about the creative partnerships that make working in this space worthwhile — and we make them happen.
Brand Development
Years of experience helping creators grow from today's channel into tomorrow's brand. We're here for the long game.
— Recent WorkCollaborations that delivered
Selected campaigns and creator collaborations from across our roster and partner brands.
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Karl Holland
SALES MANAGER
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Jaya Dixon
MARKETING DIRECTOR
— TestimonialsWhat they say about us.
Working with XP was great. Fraser and the team didn't just sling me a roster and make me do all the work — they invested a lot of extra time sharing their industry insights. I came up with a strong list of talent I honestly wouldn't have worked with otherwise. Many agencies want to close the deal and move on, but the XP crew made sure I was set up for success.
XP Influence is very smooth and efficient in the way that they do business. I would highly recommend them to anyone looking for more opportunities in this space.
An amazing experience. The communication and management has made our deals super smooth. We're always paid as expected, no surprises, and a steady flow of deals. I'd highly recommend XP to any creator.
Let's build something
unforgettable.
Whether you're a creator looking for representation or a brand ready to launch your next campaign — we'd love to hear from you.